What I love about Lightroom from a photographer’s perspective is the ability to pull images from a shoot, apply the preset I want to use, and export hi-res images to deliver to clients or schedule for the ‘Gram. That shows your followers why they should engage with your content and ultimately buy your product or service! Streamlines the photo editing process.Īs a photographer, I could be editing 5-6 shoots per week, culling through hundreds of images! Once the final images are chosen for editing, using a preset saves me hours during the editing process. Give yourself an edge over a similar brand with your own preset that feels like you. You can do that for others with your own feed! Makes you stand out from others. Like me, I’m sure you have your go-to Instagram accounts that inspire you to create.
When an ideal client or brand comes to your feed, do you want them to feel excited with bright photos? Or intrigued with moodier photos? Presets can help achieve that look and feel. When it comes to using presets for editing the image content on your feed, there are a few reasons why I recommend incorporating it into your workflow including: Creates a cohesive Instagram feed.
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